Crayon Theory · Digital Marketing
Our work

Our Work

Problems we have been brought in to solve and what we did about them.

Case studies

Every Engagement Starts With a Problem. Here Is What We Did With Them.

We are a new agency — we will say that plainly. What we can show you is how we think, what we build, and the kind of problems we are wired to solve. These are early case studies from our own projects and select client work.

Content marketing workflow dashboard
AI-Powered Content Marketing

Building a Content Engine That Runs Without a Full-Time Team

A B2B SaaS client needed to ship 4 high-quality articles a month with no in-house editor. We built an AI-assisted research and drafting workflow that compresses the production cycle while keeping the founder voice intact.

SEO ranking improvement chart
SEO Strategy & Technical Audits

From Invisible to Page One — A Technical SEO Overhaul

A regional services company had been publishing content for two years with no organic uplift. We audited the site, prioritised the 6 highest-impact technical fixes, and rewrote the content architecture around verified search intent.

SaaS product dashboard interface
SaaS Development

Zero to Live — Building an Internal Tool That Became a Product

What started as an internal automation for one client became a standalone SaaS product running on its own subdomain. Designed, built, and deployed in under 8 weeks.

Marketing automation workflow
Marketing Automation

Replacing 12 Manual Hours a Week With a Single Automated Workflow

A growing services business was losing 12 hours a week to manual follow-ups and reporting. We mapped the workflow, redesigned it with automation hooks at each step, and shipped a CRM + email + dashboard stack that runs without intervention.

Want a deeper walk-through of any of these?

We'll share dashboards, workflows, and the reasoning behind each decision on a 30-minute call.